For Financial Advisor Use Only

This page is for the sole use of Financial Advisors and is not intended to be accessed by investors or prospective investors.*

Advisors: See how Canadians feel about financial advice

Access key findings 🔑
value of advice

As a financial advisor, you work hard to help your fellow Canadians achieve their financial goals. This commitment to helping your clients succeed aligns with Vanguard's mission, which centres on giving investors the best chance for investment success.

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We're here to help give our advisor partners a competitive edge

At Vanguard Canada, we're dedicated to bringing you research that will help you:
 
  • Serve your clients.
  • Communicate your value.
  • Navigate a dynamic regulatory environment.

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Man looking up

Exclusive insights to help boost client confidence

We asked 1,307 Canadian investors what they think about their financial future, advisor relationship, and more. The answers reveal their financial motivations and concerns, giving you insights into what matters most.


Ready to access the key findings?


Log in or register to access a PDF of the results.  

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On demand

Unlock the value of financial advice

Webinar
Listen on-demand to this webinar with Vanguard experts to learn about about Canadians’ attitudes towards financial advice
For Financial Advisors only.
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Sneak peek: Canadian investors value advisor support

89% prefer to get information from a financial advisor
74% believe their advisor is worth every dollar
80 percent report peace of mind with an advisor versus 24 percent with an advisor
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A little boy and young man give each other a high five.

Log in or register to see:

  • The fuller picture.
  • Trends among younger investors.
  • How your support drives increased confidence. 

Access exclusive content 🔑

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*This webpage is for the sole use of, and should only be accessed by, duly registered representatives of a securities registrant only (referred to as Advisors). This webpage is not intended to be accessed by investors or prospective investors. The information in this webpage must not be reproduced, redistributed, copied, published or used by or with, or transferred to, investors or prospective investors. None of this information constitutes or forms part of any recommendation, offer or solicitation to buy, hold or sell any security, adopt any investment or portfolio strategy or purchase any other investment product or service. By accessing this webpage, you confirm that you are an Advisor and that you acknowledge and accept the foregoing.